October 03, 2007

The Swiss firefighter rap

What do you know about Switzerland??? UBS?? Credit Suisse?? Chocolate?? Cheese fondue??? Swatch?? Cows?? After the creative and brilliant tourism ad - "Your alternative" (if you haven't seen it, check on my posts of 8th Sept), Now Swiss has another creative ad - The Swiss firefighter rap. The rap is telling people that you should call "118" only for a fire emergency. "118" is not the number for directory assistance/information (1818). And you should write the number "118" on your underwear, so you won't make a mistake!!!

One of them (in black coat) looks like Jason Biggs ( Jim Levenstein in American pie movie).